Innovation is important for both the competitiveness of EU eco-industries and the cost-effectiveness of environment protection measures. However new environmental technologies can face difficulties in breaking into the market and accessing potential users. Empirical evidence suggests that purchasers tend to opt for established technologies with a track-record of performing according to specifications. A lack of reliable information about potentially excellent technologies, as well as inaccurate assessment of their risks, benefits and limitations, discourages both investors and customers.

In the context of the Environmental Technologies Action Plan (ETAP), the EC is actively exploring the development of a voluntary scheme on Environmental Technology Verification (ETV) through research and pilot projects, impact assessment and broad consultation.

GHK Consulting has been contracted by DG Environment, European Commission, to assess the market potential and demand from technology developers for an EU ETV scheme across various environmental markets. The study outcomes will help to focus the scheme on those environmental product applications that would benefit most from such a performance verification process.

GHK is currently conducting a pan-EU consultation and is interested in hearing the views of any company developing monitoring and remediation technologies who might be interested in participating in the EU ETV, particularly those that currently find it challenging to prove the performance of their new products. Companies are invited to complete a short questionnaire (click here) which will assist GHK in better understanding barriers to performance verification, the nature of product commercialisation as well as the perceived benefits from developers of using the ETV scheme.

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